10022

Advertising, marketing and public relations managers

TEER 0 — Management occupations

Express Entry skill level: Yes
Regulated in Québec: No
In demand in Manitoba: Yes

Classification

Business, finance & administration

1 › 10 › 100 › 1002

Definition

Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.

Main duties

This group performs some or all of the following duties:
Advertising managers
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
Marketing managers
Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
Public relations managers
Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
E-business marketing managers
Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online business model and strategy.
Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization's online presence including public relations, communications, marketing, commercial activities and social media management.

Example job titles

•advertising director
•advertising manager
•electronic business (e-business) manager
•fundraising campaign manager
•Internet communications manager
•marketing manager
•media relations director
•promotions manager

Overview

NOC 10022 designates Advertising, marketing and public relations managers under Canada's National Occupational Classification (NOC) 2021 system. This TEER 1 category encompasses professionals who plan, organize, direct, control, and evaluate the activities of establishments or departments involved in commercial, industrial, e-business, and public relations campaigns. Key responsibilities include formulating marketing strategies, directing advertising campaigns, managing media relations, and overseeing public relations initiatives to maintain a positive corporate image.

Employment requirements for NOC 10022 typically include a university degree or college diploma in business administration, communications, or a related field, combined with several years of experience as a sales, marketing, or public relations representative. Because this is a TEER 1 occupation, qualified candidates may be eligible for Canadian immigration through economic programs like the Federal Skilled Worker Program (FSWP) and the Canadian Experience Class (CEC) within the Express Entry system, as well as various Provincial Nominee Programs (PNPs).

Disclaimer: This information is for educational and informational purposes only and does not constitute legal or professional immigration advice. For official and updated program guidelines, please consult Immigration, Refugees and Citizenship Canada (IRCC) or a regulated immigration professional.

Educational overview summarizing this occupation. Always confirm against the official NOC profile and IRCC before relying on it.

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Occupation data: Statistics Canada / ESDC — National Occupational Classification (NOC) 2021.