11202

Professional occupations in advertising, marketing and public relations

TEER 1 — Usually require a university degree

Express Entry skill level: Yes
Regulated in Québec: No
In demand in Manitoba: Yes

Classification

Business, finance & administration

1 › 11 › 112 › 1120

Definition

Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs; analyse advertising needs and develop appropriate advertising and marketing plans; publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by marketing and consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.

Main duties

This group performs some or all of the following duties:
Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
Advise clients on marketing, advertising or sales promotion opportunities and strategies
Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
Manage post campaign analysis to measure and report on marketing and advertising metrics
Develop and maintain social media accounts, including managing customer reviews and testimonials
Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes
Arrange interviews, news conferences and other media events
Act as spokesperson for an organization and answer written and oral inquiries
Coordinate special publicity events and promotions for internal and external audiences
Assist in the preparation of brochures, reports, newsletters and other material
Represent and act as an agent for talented individuals or individuals with specific occupational expertise
Prepare or oversee preparation of sports, literary, performance or other contracts.
Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.

Example job titles

•advertising consultant
•communications officer (except emergency services)
•communications specialist
•digital marketing consultant
•event marketing specialist
•fundraising consultant
•information officer
•literary agent

Overview

NOC 11202 encompasses professional occupations in advertising, marketing, and public relations. Under Canada's NOC 2021 system, this unit group is classified as TEER 1, making it highly eligible for federal skilled worker migration programs. Professionals in this category are responsible for assessing the marketing and promotional needs of organizations, developing and implementing targeted advertising campaigns, conducting market research, and managing public relations and communications materials. Common job titles under this code include marketing analyst, public relations specialist, and communications officer.

To qualify for Canadian immigration pathways under NOC 11202, candidates typically must meet specific employment requirements. This usually includes a university degree or college diploma in business administration, marketing, public relations, communications, or a closely related discipline. Eligible candidates can leverage this TEER 1 classification to apply for Canadian permanent residency through the Express Entry system (such as the Federal Skilled Worker Program) or various Provincial Nominee Programs (PNPs) that target skilled marketing and communications professionals.

Disclaimer: This information is for educational purposes only and does not constitute legal advice. For official and up-to-date immigration guidelines, please consult Immigration, Refugees and Citizenship Canada (IRCC) or a regulated Canadian immigration consultant.

Educational overview summarizing this occupation. Always confirm against the official NOC profile and IRCC before relying on it.

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Occupation data: Statistics Canada / ESDC — National Occupational Classification (NOC) 2021.