NOC 41402Business development officers and market researchers and analysts

TEER 1 — Usually require a university degree

NOC 41402 is the Canadian National Occupational Classification code for Business development officers and market researchers and analysts. It is classified TEER 1 — Usually require a university degree, which meets the skill requirement for Express Entry. An officer decides whether you can claim this code by comparing the duties written in your reference letter against the official main duties below — not by your job title.

Express Entry eligible: Yes
Regulated in Québec: No
In demand in Manitoba: Yes

Classification

Education, law, social & government services

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Definition

Business development officers and market researchers and analysts conduct research, provide statistical and analytical supports, identify market trends and potential opportunities, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing and analytics firms and business associations or may be self-employed.

Main duties

This group performs some or all of the following duties:
Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
Design market research questionnaires
Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
Plan development projects and coordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
Assess business opportunities and develop strategies to attract venture capital
Respond to enquiries from members of the business community and general public concerning development opportunities
Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
Evaluate customer service and store environments
Conduct research on consumers, competitors and the market place to identify trends to optimize marketing strategies for industrial and commercial products
Analyze promotional and marketing campaigns to identify improvements
Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
Prepare reports, research papers, educational texts or articles
Develop and apply E-commerce strategies
Provide consultation on planning and starting of new businesses.

Example job titles

•business development officer
•community economic development consultant
•economic development officer
•industrial development officer
•market researcher
•marketing analyst
•marketing researcher
•regional development analyst

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Overview

NOC 41402 encompasses business development officers, market researchers, and analysts who play a critical role in promoting economic growth across Canada. Classified under TEER 1 of the National Occupational Classification (NOC) 2021, these professionals conduct research, formulate policies, and implement programs to stimulate industrial and commercial business development. They are also responsible for executing market research, evaluating consumer trends, and advising businesses on marketing, development, and investment strategies.

To qualify for employment under NOC 41402, candidates typically require a bachelor's degree in economics, business administration, commerce, or a related discipline. Due to their TEER 1 classification, skilled workers in this occupation are eligible for Canada's Express Entry system, specifically the Federal Skilled Worker Program, as well as various Provincial Nominee Programs (PNPs). Typical duties involve conducting social or economic surveys, assessing business opportunities, and preparing development plans to attract foreign and domestic investment.

Educational overview summarizing this occupation. Always confirm against the official NOC profile and IRCC before relying on it.

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Frequently asked questions

Is NOC 41402 eligible for Express Entry?

Yes — Business development officers and market researchers and analysts is TEER 1, and TEER 0–3 occupations meet the skill-level requirement for Express Entry programs such as the Federal Skilled Worker Program and the Canadian Experience Class. Full eligibility also depends on your work experience, language results and other program criteria.

What education or training does NOC 41402 usually require?

Business development officers and market researchers and analysts is classified as TEER 1 — Usually require a university degree. Always confirm the exact employment requirements on the official NOC profile before relying on them.

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Occupation data: Statistics Canada / ESDC — National Occupational Classification (NOC) 2021.