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NOC 64100 is the Canadian National Occupational Classification code for Retail salespersons and visual merchandisers. It is classified TEER 4 — High-school diploma or several weeks of training, which does not meet the skill requirement for Express Entry's federal programs. An officer decides whether you can claim this code by comparing the duties written in your reference letter against the official main duties below — not by your job title.
Classification
Sales & service
6 › 64 › 641 › 6410
Definition
Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. Visual merchandisers plan, create and implement windows and in-store displays. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.
Main duties
Example job titles
Overview
Under the National Occupational Classification (NOC) 2021, NOC 64100 covers Retail salespersons and visual merchandisers. This category includes individuals who sell, rent, or lease consumer goods and services directly to customers, as well as visual merchandisers who plan, design, and set up in-store displays. Classified under TEER 4, these roles typically require a high school diploma or a combination of some high school education and several weeks of on-the-job training.
Key duties for retail salespersons include greeting customers, assisting in product selection, operating cash registers, and maintaining sales inventory. Visual merchandisers focus on creating window and in-store displays to promote merchandise. To work in Canada under NOC 64100, candidates generally need to demonstrate product knowledge and strong communication skills. While formal post-secondary education is not strictly required, specific product training or coursework in visual merchandising can be highly beneficial for candidates seeking employment.
As a TEER 4 occupation, candidates in NOC 64100 may not directly qualify for Federal Express Entry programs like the Federal Skilled Worker program, but they may be eligible for Canadian permanent residency through various Provincial Nominee Programs (PNPs), the Atlantic Immigration Program (AIP), or specific pilot programs. Additionally, employers can hire foreign workers through the Temporary Foreign Worker Program using a Labour Market Impact Assessment (LMIA).
Educational overview summarizing this occupation. Always confirm against the official NOC profile and IRCC before relying on it.
Not for Express Entry's federal skilled programs — Retail salespersons and visual merchandisers is TEER 4, and TEER 4–5 occupations don't meet that skill level. Provincial streams and other pathways may still be open; run the eligibility check to see which.
Retail salespersons and visual merchandisers is classified as TEER 4 — High-school diploma or several weeks of training. Always confirm the exact employment requirements on the official NOC profile before relying on them.
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Occupation data: Statistics Canada / ESDC — National Occupational Classification (NOC) 2021.